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The
Grammy awards were shown on February 12, and I began to realize, just like the
super bowl, that this was a time for many to advertise. The commercials could
be doing the advertising or it could be the actual artist performing. I realize
that the amount of people whom view the Grammys is not as large as the group
who watch the super bowl, but on a smaller spectrum, this would give a great opportunity
to grab the audience’s attention. Not only this but after the artist Adele was
given her six awards, the number of buyers that purchased her songs sky
rocketed. This caught my attention because not only did the Grammy winners
begin to sell an abundance of music but as well as the ones who performed that
night. This made me begin to think that if someone, an artist, was to expose
something that had not been heard before, on the night of the Grammys, they may
experience a large sale of their album/song they performed. I mean i realize
that you must be invited to perform at the Grammys, but if the performer strategically
allowed them enough time to develop new music and performed it that night, it
would have a dramatic effect on their overall sales. I am not quite sure if
this has ever been accounted for but if not I believe it may actually work. In
my opinion if I were watching the Grammys and heard a song that was just being
released I would immediately access iTunes and purchase it. If myself along
with others throughout the country did this, the sales would drastically
increase in the matter of hours.